WOW styling is about adding WOW effect to fashion and commercial photography, portraits and film. It’s about being creative and able to foresee what works image wise. It’s knowing how to follow a brief and when to push limits. And it’s about getting it right each and every time. Commercial projects and editorials might seem like night and day but both diciplines have all that you just read in common. After all it’s about knowing your targit group, the client and then of course the fashion history and trends.